This week we focused on our social media marketing and also press release. We had Deborah from Digital Polish come to talk to us about ways that we can increase the awareness of our project by using social media sites such as Twitter, Facebook, Youtube, Spotify and Pinterest. We discussed how it was important to have all of us InHanders continually posting on these sites to keep everyone up to date with how the project is going.
We then had Jenny from our PR company talk to us about press release campaigns and also our launch event! We brainstormed our ideas for the launch event in groups and the ideas that everyone came up with were all interesting and unique. We felt as a group that it was important that the theme of the evening links heavily with the app itself for example different ‘Mood foods’ for each button on the app. The session has made me really excited for the launch of the app!
Charlotte
